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Archive for the Inspired Purpose Category

Aligning the Leader’s Purpose with the Business’ Purpose

The power of purpose as a central component for business success has been well documented in many business books. Four of our favorites are: Lead with Purpose: Giving Your Organization a Reason to Believe in Itself; by John Baldoni Start with Why: How Great Leaders Inspire Everyone to Take Action; by Simon Sinek The Why of Work: How Great Leaders Build Abundant Organizations That Win; by Dave & Wendy Ulrich It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose; by Roy M. Spence Jr. It is pretty easy to call to mind businesses that are a strong reflection of the purpose of their founding leader(s). Think Steve Job’s and Apple. Or Blake Mycoskie, the Founder and Chief Shoe Giver of TOMS shoes. Or Tony Hseih, founder of Zappos. Or John Mackey and Whole Foods. The list of purpose-driven business success stories is long and getting

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The Big Why

Are you letting yourself be guided by small why’s or your Big Why? One of the ways you’ll recognize a life guided by small why’s is that you feel vaguely dissatisfied and frustrated with your career. Successes that used to motivate you feel empty now. There’s a sense that there’s got to be something more, a way to leave a legacy that really makes a meaningful difference in people’s lives, but you’re not sure how to get there any more. How did you get in this predicament? Small why’s come from survival needs and the wound-driven phase of our lives. There is nothing wrong with small why’s in and of themselves; they serve a very important function. When we were young we learned certain strategies to please our caregivers and make it to adulthood. For example, you may work really long hours to please the inner critic who worried that you never

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